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Retail trade
Marketing management
23
Marketingmanagement
21
United Kingdom
16
Business and Administrative studies
13
Marketing
13
Großbritannien
11
Strategisches Management
10
Strategic management
9
Marketingstrategie
8
Positionierung <Marketing>
8
Wettbewerbsstrategie
8
Firm performance
7
Selling
6
Unternehmenserfolg
6
Beziehungsmarketing
5
Competitive advantage
5
Marketing strategy
5
Relationship marketing
5
Salespeople
5
Verkauf
5
Verkaufspersonal
5
Innovation
4
Services marketing
4
Wettbewerbsvorteil
4
Business planning
3
Cognition
3
Competitive strategy
3
Einzelhandel
3
Führungskräfte
3
Managers
3
Market orientation
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Service industries
3
Social Web
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Social web
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Theorie
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Theory
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Tourism
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Greenley, Gordon E.
2
Gilliland, David I.
1
Lings, Ian N.
1
Rudd, John M.
1
Shipley, David D.
1
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Journal of business research : JBR
1
Journal of service management
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The service industries journal
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ECONIS (ZBW)
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1
Control of electronic channel affiliates : an exploratory study and research propositions
Gilliland, David I.
;
Rudd, John M.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2650-2656
Persistent link: https://www.econbiz.de/10010233740
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2
Internal market orientation and market-oriented behaviours
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
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3
An empirical overview of marketing by retailing organisations
Greenley, Gordon E.
- In:
The service industries journal
8
(
1988
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001050881
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