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Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik; Rosengren, Sara - In: The journal of product & brand management 23 (2014) 6, pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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Now what? : evaluating the sales effects of introducing an online store
Hernant, Mikael; Rosengren, Sara - In: Journal of retailing and consumer services 39 (2017), pp. 305-313
Persistent link: https://www.econbiz.de/10011747904
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How organizational identification among retail employees is affected by advertising
Rosengren, Sara; Bondesson, Niklas - In: Journal of retailing and consumer services 38 (2017), pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
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Bridging theory and practice in an applied retail track
Lange, Frederik; Rosengren, Sara; Colliander, Jonas; … - In: Journal of marketing education : JME 40 (2018) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
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Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad; Sands, Sean; Rosengren, Sara; Campbell, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209573
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The role of bonuses in loyalty programs : a literature review
Hagström, Marcus; Rosengren, Sara; Hagberg, Johan - 2022
Persistent link: https://www.econbiz.de/10013368759
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From customer experience to human experience : uses of systematized and non-systematized knowledge
Roggeveen, Anne L.; Rosengren, Sara - In: Journal of retailing and consumer services 67 (2022), pp. 1-7
Persistent link: https://www.econbiz.de/10013364457
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Towards a better understanding of sustainability gaps in retail organizations
Blom, Angelica; Rosengren, Sara; Perzon, Jennie - In: The international review of retail, distribution and … 33 (2023) 5, pp. 539-557
Persistent link: https://www.econbiz.de/10014558960