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Competition between manufacturer's online customization channel and conventional retailer
Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
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The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
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Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
Mathwick, Charla; Wagner, Janet; Unni, Ramaprasad - In: Journal of retailing 86 (2010) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10003969341
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Individualisierung im stationären Einzelhandel : Möglichkeiten, kundenseitige Bewertung und Ansatzpunkte technologischer Unterstützung
Schmitz, Gertrud; Dietz, Michaela - In: Vertriebsinformationssysteme : Standardisierung, …, (pp. 51-69). 2010
Persistent link: https://www.econbiz.de/10003953982
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Optimal decisions of modularity, prices and return policy in a dual-channel supply chain under mass customization
Wang, Jian; He, Shulin - In: Transportation research / E : an international journal 160 (2022), pp. 1-27
Persistent link: https://www.econbiz.de/10013209997
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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, KM - In: Cogent business & management 6 (2019), pp. 1-17
The purpose of the study on which this article is based, was to interrogate the relationship marketing practices of small retailers in South Africa. The researcher also explores the impact of relationship marketing practices on the performance of small retailers in South Africa (SA). Objectives...
Persistent link: https://www.econbiz.de/10012116755
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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The role of friendship in relationship marketing, investigated in the retail service industries
Ahn, Jinwoo; Ock, Jungwon; Greene, Henry; Rho, Taeseok - In: Services marketing quarterly 35 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010401582
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Supplier relationship marketing practices and small retailer performance in South Africa
Makhitha, Mercy - In: The journal of accounting and management : JAM 9 (2019) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10012195893