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Determining factors of the shopping experience : a view of Instagram users
Guimaraes Junior, Djalma Silva; Nascimento, Ademir Macedo; … - In: International journal of business innovation and … 34 (2024) 4, pp. 520-534
Persistent link: https://www.econbiz.de/10015062935
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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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Social networking atmosphere and online retailing
Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10010408226
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Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil; Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of business environment : IJBE 6 (2014) 4, pp. 426-450
Persistent link: https://www.econbiz.de/10010492051
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Premium Private Label strategies : social networks and traditional perspectives
Gil-Cordero, Eloy; Rondan-Cataluña, Francisco Javier; … - In: Journal of innovation & knowledge : JIK 6 (2021) 2, pp. 78-91
The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...
Persistent link: https://www.econbiz.de/10012518203
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The use and value of social information in selective selling of exclusive products
Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627
Persistent link: https://www.econbiz.de/10012254430
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Crowdsourcing the last mile delivery of online orders by exploiting the social networks of retail store customers
Devari, Aashwinikumar; Nikolaev, Alexander G.; He, Qing - In: Transportation research / E : an international journal 105 (2017), pp. 105-122
Persistent link: https://www.econbiz.de/10011756094
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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How does big-box retail entry affect incumbents in the hospitality industry : evidence from a natural experiment
Mihaescu, Oana; Rudholm, Niklas - In: The review of regional studies : a joint publ. of the … 50 (2020) 2, pp. 207-229
Persistent link: https://www.econbiz.de/10012264871