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Modeling price response from store sales: the roles of store heterogeneity and functional flexibility
Weber, Anett - 2015
Persistent link: https://www.econbiz.de/10011292483
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes - 2012
Persistent link: https://www.econbiz.de/10009629140
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Determinanten der Preisfairness : Preisstrategie, Preisstruktur und Kontext
Leinsle, Philipp - 2017
Persistent link: https://www.econbiz.de/10011653624
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Determinanten der Preisfairness : Preisstrategie, Preisstruktur und Kontext
Leinsle, Philipp - 2017
in den Bereichen Marketing, Sales, Pricing, Services, Handel, CSR und Konsumentenverhalten Fach- und Führungskräfte aus …
Persistent link: https://www.econbiz.de/10014020514
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When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika; Xia, Lan; Monroe, Kent B. - In: Economic and business review : EBR 13 (2011) 3, pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
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Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay; Yaprak, Attila; Grewal, Dhruv - In: Journal of business research : JBR 75 (2017), pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
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Is uniform pricing by competing retailers perceived as fair?
Wong, Phoebe; Vanharanta, Markus; Ng, Peggy M. L.; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10014531729
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Trust transfer, price fairness and brand loyalty : the moderating influence of private label product type
Konuk, Faruk Anıl - In: International journal of retail and distribution management 50 (2022) 5, pp. 658-674
Persistent link: https://www.econbiz.de/10013398094