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~subject:"Retail trade"
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Retail trade
Consumer behaviour
81
Konsumentenverhalten
81
Relationship marketing
64
Beziehungsmarketing
63
Theory
49
Theorie
48
Marketing
42
Marketingmanagement
28
Marketing management
27
Brand management
26
Markenführung
26
Marktforschung
23
Deutschland
22
Einzelhandel
21
Customer satisfaction
19
Kundenwert
19
Kundenzufriedenheit
19
Market research
19
Marketingtheorie
19
Customer value
18
Germany
18
Marketing theory
18
Niederlande
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USA
17
United States
17
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16
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16
Vertriebsweg
16
Advertising effects
15
Brand image
15
Markenimage
15
Werbewirkung
15
Advertising
14
Innovation
13
Online retailing
13
Online-Handel
13
Pharmaceutical industry
13
Pharmaindustrie
13
Werbung
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English
21
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Verhoef, Peter C.
17
Sloot, Laurens M.
8
Leeflang, Peter
4
Hunneman, Auke
3
Emrich, Oliver
2
Huizingh, Eelko
2
Neslin, Scott A.
2
Teerling, Marije L.
2
Bijmolt, Tammo H. A.
1
Drechsler, Salome
1
Everdingen, Yvonne Maria van
1
Gensler, Sonja
1
Inman, J. Jeffrey
1
Kannan, P. K.
1
Konuş, Umut
1
Krafft, Manfred
1
Liu, Huan
1
Lobschat, Lara
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Natter, Martin
1
Nierop, Johannes Erjen Maurice van
1
Noordhoff, Corine S.
1
Pauwels, Koen
1
Reber, Katrin Christiane
1
Sloot, Laurens
1
Venkatesan, Rajkumar
1
Wieringa, Jaap E.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Retailing in the 21st century : current and future trends
2
ERIM report series research in management
1
Foundations and trends in marketing : FTMKT
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
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ECONIS (ZBW)
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1
Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
Saved in:
2
The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
Saved in:
3
Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen
;
Leeflang, Peter
;
Teerling, Marije L.
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
5
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
6
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
Saved in:
7
Out-of-stock : reactions, antecedents, management solutions, and a future perspective
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 285-299)
.
2010
Persistent link: https://www.econbiz.de/10003938756
Saved in:
8
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
9
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
10
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
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