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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740
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Understanding retail experiences - the case for ethnography
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen; … - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
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Exploring the effects of different reward programs on in-role and extra-role performance of retail sales associates
Yap, Jo En; Bove, Liliana L.; Beverland, Michael B. - In: Qualitative market research : an international journal 12 (2009) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10003876973