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ROLE OF INVOLVEMENT IN PREDICT...
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Retail trade
Brand loyalty
1,279
Consumer behaviour
1,108
Konsumentenverhalten
1,022
Markentreue
913
Brand management
812
Markenführung
797
Relationship marketing
767
Beziehungsmarketing
760
Brand image
641
Markenimage
619
Markenartikel
580
Brand
568
brand loyalty
353
Involvement
320
Customer satisfaction
285
Kundenzufriedenheit
253
involvement
213
Social Web
196
Social web
196
Internet marketing
164
Online-Marketing
163
Vertrauen
124
Confidence
123
Emotion
111
Service quality
80
Brand Loyalty
78
Kundenbindung
76
Dienstleistungsqualität
75
Brand equity
70
Viral marketing
67
Customer retention
66
Virales Marketing
66
Advertising effects
65
Werbewirkung
65
Marketing management
60
Theory
60
Customer integration
59
Kundenintegration
59
Theorie
59
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Fang, Shih Chieh
2
Huang, Chao-Chin
2
Huang, Shyh-Ming
2
Koo, Dong-mo
2
Loureiro, Sandra Maria Correia
2
Martos-Partal, Mercedes
2
Nacif, Roberta C.
2
Oubiña, Javier
2
Ribeiro, Lara
2
Rubio Benito, Natalia
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Ajay Singh
1
Al-Nabhani, Khalid
1
Allen Broyles, S.
1
Ansari, Shiveen
1
Assarzadegan, Parisa
1
Banik, Shanta
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Behl, Abhishek
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Benhabib, Abderrezzak
1
Bilgihan, Anil
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Blair, Edward A.
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Byun, Kyung-Ah
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Cardinali, Silvio
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Castaldo, Sandro
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1
Deli-Gray, Zsuzsa
1
Duffy, Katherine
1
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Journal of retailing and consumer services
9
Journal of business research : JBR
5
International journal of retail & distribution management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australian journal of management
1
Business research quarterly : BRQ
1
Corporate reputation review
1
European Journal of Marketing
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Global business review
1
Global challenges in responsible business
1
International Journal of Retail & Distribution Management
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business excellence : IJBEX
1
Issues of business and law
1
Journal of Product & Brand Management
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing research
1
Journal of retailing
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Kundenmanagement & Electronic Commerce
1
Management Decision
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Nepalese journal of finance : a publication of Uniglobe College
1
The journal of product & brand management
1
The rise of breweries and distilleries in the United States
1
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
1
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ECONIS (ZBW)
57
Other ZBW resources
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1
I saw it, I bought it! : the irrational buying behaviour in retail sector
Malik, Komal
;
Joshi, Manoj
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10014306828
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2
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
3
Key drivers of brand loyalty among Malaysian shoppers : evidence from a Japanese fashion retailer
Yeap, Jasmine A. L.
;
Thurasamy Ramayah
;
Yapp, Emily H. T.
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012056620
Saved in:
4
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
5
Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Guo, Bingxuan
;
Wang, Dian
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10014584170
Saved in:
6
Motivating shoppers to come back : modeling consumer behaviour in retailer loyalty programs
Parahoo, Sanjai K.
- In:
Issues of business and law
4
(
2012
),
pp. 106-118
Persistent link: https://www.econbiz.de/10011288931
Saved in:
7
Mobile shopping behaviour : insights into attitudes, shopping process
involvement
and location
Holmes, Alistair
;
Byrne, Angela
;
Rowley, Jennifer
- In:
International journal of retail & distribution management
42
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010247022
Saved in:
8
Children entertainment in retail stores
Deli-Gray, Zsuzsa
;
Matura, Tamás
;
Árva, Lászlo
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10010460809
Saved in:
9
Effects of atmospherics on emotions and intention with respect to
involvement
in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
10
The convenience of shopping via voice AI : introducing AIDM
Klaus, Philipp
;
Zaichkowsky, Judith Lynne
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013169684
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