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Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard; Buscher, Udo - 2013
Persistent link: https://www.econbiz.de/10010239536
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard; Buscher, Udo - 2013
Persistent link: https://www.econbiz.de/10010239540
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Händlermarkenpositionierung und vertikale Wertschöpfung
Sanktjohanser, Josef - In: Wertschöpfung im Handel, (pp. 102-121). 2014
Persistent link: https://www.econbiz.de/10010257718
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Exploring franchisor franchisee relationship : building a predictive model of franchisee performance
Saraogi, Anil - In: Vision : the journal of business perspective 13 (2009) 1, pp. 31-58
Persistent link: https://www.econbiz.de/10003840048
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A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
Chutani, Anshuman; Sethi, Suresh P. - In: Dynamic games in economics : [... 12th VW, held in …, (pp. 89-114). 2014
Persistent link: https://www.econbiz.de/10010395275
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard; Buscher, Udo - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
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Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew - 2019
Persistent link: https://www.econbiz.de/10012008474
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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Retailer-based brand equity and its outcome : an empirical study of independent retailers in Vietnam
Tran Ha Minh Quan - In: Vietnam's socio-economic development : a social science … 77 (2014), pp. 67-80
Persistent link: https://www.econbiz.de/10010360500
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442