whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase … rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase …

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …