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Sensory marketing : theoretica...
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Retail trade
Consumer behaviour
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Marketing
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Sensory perception
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Multi-sensory congruent cues
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Psychology of advertising
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Hultén, Bertil
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Helmefalk, Miralem
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International journal of retail & distribution management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Sensory cues and shoppers' touching behaviour : the case of IKEA
Hultén, Bertil
- In:
International journal of retail & distribution management
40
(
2012
)
4
,
pp. 273-289
Persistent link: https://www.econbiz.de/10009561597
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2
Multi-sensory congruent cues in designing retail store atmosphere : effects on shoppers' emotions and purchase behavior
Helmefalk, Miralem
;
Hultén, Bertil
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011743097
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