Similar Search Results

Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands

Jain, Varsha; Sudha, Mari; Daswani, Aarzoo - 2010

The retail sector is one of the fastest moving sectors in India. Its target audience is mainly youth who constitute 50% of the Indian population. Retail brands need to be positioned for this segment, and one of the strategies used is celebrity endorsement. Television Audience Measurement (TAM)...

Persistent link: https://www.econbiz.de/10014199394

Consumer perceptions of salesperson gender and credibility : an evolutionary explanation

Prendergast, Gerard Paul; Li, Sze Sze; Li, Connie - In: The journal of consumer marketing 31 (2014) 3, pp. 200-211

Persistent link: https://www.econbiz.de/10010395520

In-store experience quality and perceived credibility : a green retailer context

Kumar, Prashant; Polonsky, Micheal Jay - In: Journal of retailing and consumer services 49 (2019), pp. 23-34

Persistent link: https://www.econbiz.de/10012025824

Word of mouth and digitalization in small retailers : tradition, authenticity, and change

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013334980

Sports celebrity endorsements in retail products advertising

Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H. - In: International journal of retail & distribution management 37 (2009) 4, pp. 308-321

Persistent link: https://www.econbiz.de/10009522005

Consumer trust toward retail websites : comparison between pure click and click-and-brick retailers

Toufaily, Elissar; Souiden, Nizar; Ladhari, Riadh - In: Journal of retailing and consumer services 20 (2013) 6, pp. 538-548

Persistent link: https://www.econbiz.de/10010128314

Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context

Loureiro, Sandra Maria Correia - In: International journal of retail & distribution management 45 (2017) 10, pp. 1095-1113

Persistent link: https://www.econbiz.de/10011811544

CSR activities and consumer loyalty : the effect of the type of publicizing medium

Mercadé-Melé, Pere; Molinillo, Sebastian; … - In: Journal of business economics and management 19 (2018) 3, pp. 431-455

-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the …

Persistent link: https://www.econbiz.de/10012174856

Co-branding : the effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions

Stokes, Amy; Jensen, Thomas D. - In: Journal of marketing theory and practice 19 (2011) 1, pp. 97-108

Persistent link: https://www.econbiz.de/10008900886

Souvenir sellers and perceptions of authenticity : the retailers of Hội An, Vietnam

Thu Thi Trinh; Ryan, Chris; Cave, Jenny - In: Tourism management : research, policies, practice 45 (2014), pp. 275-283

Persistent link: https://www.econbiz.de/10010406221

1
2
3
4
5
6
7
8
9
10
Next
Last