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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,162
Konsumentenverhalten
80,682
Marketing
31,432
Marketingmanagement
17,103
Marketing management
16,514
Theorie
12,978
Theory
12,801
Relationship marketing
11,071
Beziehungsmarketing
10,989
Brand management
8,928
Markenführung
8,856
Brand image
7,092
Markenimage
7,088
Deutschland
7,037
USA
6,847
United States
6,433
Germany
6,402
Customer satisfaction
5,995
Online-Marketing
5,892
Internet marketing
5,850
Kundenzufriedenheit
5,795
Online-Handel
5,746
Online retailing
5,733
Social Web
5,618
Social web
5,613
Markenartikel
4,815
Brand
4,781
Einzelhandel
4,676
Service quality
4,581
Dienstleistungsqualität
4,513
Electronic Commerce
4,337
Werbung
4,084
E-commerce
4,033
Werbewirkung
4,033
Advertising
4,027
Advertising effects
3,977
Verbraucherverhalten
3,653
Experiment
3,446
Emotion
3,323
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Grewal, Dhruv
28
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
23
Schramm-Klein, Hanna
23
Martínez-López, Francisco J.
20
Swoboda, Bernhard
18
Das, Gopal
17
Gijsbrechts, Els
15
Roggeveen, Anne L.
15
Zielke, Stephan
15
Rudolph, Thomas
14
Steinmann, Sascha
14
Sands, Sean
13
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Ailawadi, Kusum L.
11
Campo, Katia
11
Dennis, Charles
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Morschett, Dirk
10
Schröder, Hendrik
10
Teller, Christoph
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Brengman, Malaika
9
Carpenter, Jason M.
9
Chen, Jing
9
Dekimpe, Marnik G.
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Stobart, Jon
9
Willems, Kim
9
Zentes, Joachim
9
Bang, Nguyen
8
Breugelmans, Els
8
Calvo-Porral, Cristina
8
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National Bureau of Economic Research
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Books on Demand GmbH <Norderstedt>
2
Harvard Graduate School of Business Administration
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Anglo-Japanese Economic Institute <London>
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband Bürowirtschaft
1
Cadeaux, Jack, Marketing, Australian School of Business, UNSW
1
Cape Town / Technical Management Services
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Central Co-Operative Council
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Deutsche Bundesbank
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Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
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Edward Elgar Publishing
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1
Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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1
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1
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1
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1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
IMM Graduate School
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Published in...
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Journal of retailing and consumer services
474
Journal of retailing
144
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
114
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
36
European journal of operational research : EJOR
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
32
European journal of marketing : EJM
29
International Journal of Retail & Distribution Management
29
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
24
International journal of consumer studies
23
Journal of marketing
21
The journal of services marketing
21
International journal of production economics
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
European retail research
19
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
18
Handelsforschung
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Cogent business & management
17
International journal of Indian culture and business management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
International journal of production research
16
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
The service industries journal
15
Europäische Hochschulschriften / 5
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Technological forecasting & social change : an international journal
14
History of retailing and consumption
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Manufacturing & service operations management : M & SOM
13
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Source
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ECONIS (ZBW)
4,493
Other ZBW resources
53
USB Cologne (EcoSocSci)
10
BASE
2
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1
Atmospheres of seduction : a critique of aesthetic
marketing
practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
2
Experiential retailing : concepts and strategies that sell
Kim, Youn-Kyung
;
Sullivan, Pauline
-
2007
Persistent link: https://www.econbiz.de/10003449639
Saved in:
3
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
4
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
5
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
Examining retailers' behaviour in managing critical points in Halal meat handling : a PLS analysis
Shahijan, Milad Kalantari
;
Sajad Rezaei
;
Preece, …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
3
,
pp. 446-472
Persistent link: https://www.econbiz.de/10010458279
Saved in:
7
Senioren als Zielgruppe : Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000911312
Saved in:
8
Gendermarketing im Handel : so kaufen Frauen und Männer wirklich
Hurth, Joachim
-
2008
Persistent link: https://www.econbiz.de/10010193131
Saved in:
9
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
10
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
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