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Retail trade
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Einzelhandel
13
Customer satisfaction
12
Hotel industry
11
Hotellerie
11
Kundenzufriedenheit
11
Service quality
10
Dienstleistungsqualität
9
Information technology
9
Viral marketing
9
Virales Marketing
9
Croatia
8
Informationstechnik
8
Marketing management
8
Marketingmanagement
8
Satisfaction
8
Retailing
7
Spain
7
Brand equity
6
Kroatien
6
Lieferantenmanagement
6
Loyalty
6
Supplier relationship management
6
Brand
5
Innovation
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Social Web
5
Spanien
5
Brand loyalty
4
Confidence
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Gil Saura, Irene
9
Ruiz-Molina, Maria-Eugenia
7
Moliner-Velázquez, Beatriz
4
Fuentes-Blasco, María
3
Berenguer Contrí, Gloria
2
Fayos-Gardó, Teresa
2
Marín, Antonio
2
Mollá Descals, Alejandro
2
Servera-Francés, David
2
Fayos-Gardo, Teresa
1
Frasquet Deltoro, Marta
1
Fuentes-Blasco, Maria
1
Lorenzo-Romero, Carlota
1
Michel, Géraldine
1
Moliner-Velazquez, Beatriz
1
Mondéjar-Jiménez, Juan-Antonio
1
Navarro-Sanchez, Enrique
1
Ruiz-Molina, María Eugenia
1
Ruiz-Molina, María-Eugenia
1
Sánchez-González, Irene
1
Šerić, Maja
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International journal of retail and distribution management
3
The journal of brand management : an international journal
2
International business and economics research journal
1
International journal of retail & distribution management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Management decision : MD
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
13
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1
Satisfaction with service recovery : moderating effect of age in word-of-mouth
Moliner-Velázquez, Beatriz
;
Ruiz-Molina, María-Eugenia
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 470-484
Persistent link: https://www.econbiz.de/10011485855
Saved in:
2
An overview about fashion retailing sector : UK versus Spain
Mollá Descals, Alejandro
;
Lorenzo-Romero, Carlota
; …
- In:
International business and economics research journal
11
(
2012
)
13
,
pp. 1439-1446
Persistent link: https://www.econbiz.de/10009699611
Saved in:
3
Relational benefits and loyalty in retailing : an inter-sector comparison
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
;
Berenguer …
- In:
International journal of retail & distribution management
37
(
2009
)
6/7
,
pp. 493-509
Persistent link: https://www.econbiz.de/10009521980
Saved in:
4
Determinants of website traffic : the case of European fashion apparel retailers
Mollá Descals, Alejandro
;
Frasquet Deltoro, Marta
; …
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 411-430
Persistent link: https://www.econbiz.de/10010384762
Saved in:
5
Can the retailer's ICT enhance the impact of service recovery efforts on customer satisfaction?
Ruiz-Molina, Maria-Eugenia
;
Fayos-Gardo, Teresa
; …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 329-354
Persistent link: https://www.econbiz.de/10012312409
Saved in:
6
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
7
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
8
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
9
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
10
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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