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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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Social media and customer-based brand equity : an empirical investigation in retail industry
Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen - In: Administrative Sciences : open access journal 8 (2018) 3/55, pp. 1-16
As customer-brand engagement progressively shifts to digital domains, understanding social media effects in branding has become a vital issue. Social media effectiveness is especially important for the US retail sector due to intense competition among retailers for consumer attention and...
Persistent link: https://www.econbiz.de/10012125215
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty
Ismail, Ahmed Rageh - 2023
and community building, utilizing data-driven personalization and staying adaptable to changes within the metaverse. By …
Persistent link: https://www.econbiz.de/10014359987
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Improving the value of the retailer brand through social media equity
Mathur, Manisha - In: The journal of brand management : an international journal 27 (2020) 5, pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114