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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Estimating consumer brand engagement with brand equity via brand trust for organic retail products on social media
Saikia, Winee; Bhattacharjee, Abhigyan - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 118-148
Persistent link: https://www.econbiz.de/10015066819
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.; Falk, Tomas; Esch, Franz-Rudolf; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty
Ismail, Ahmed Rageh - 2023
The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty … convenience sample of virtual shopping participants. The findings highlight the significant role of brand engagement in self …-concept in driving brand loyalty within the metaverse. Implications for managers include the importance of understanding consumer …
Persistent link: https://www.econbiz.de/10014359987
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2022
National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume …
Persistent link: https://www.econbiz.de/10013203512
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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044