supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own … products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step … been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and …

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing … that retailers, store brand managers and national brand managers are now facing. This year, the three-day event covered a …, brand equity and collaborative relationships. Lastly, a wide variety of theoretical and methodological approaches were also …

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from …

National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label …

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for … that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of …

This book presents the latest research and recent studies in the field of national brand and private label marketing …. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning …

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing … researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three … brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so. …