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Marketingmanagement : die Grun...
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Retail trade
Brand management
17,672
Markenführung
17,258
Marketingmanagement
17,090
Marketing management
16,501
Consumer behaviour
9,544
Konsumentenverhalten
9,493
Markenimage
7,322
Brand image
7,229
Markenartikel
5,463
Brand
5,450
Marketing
4,261
Relationship marketing
4,247
Beziehungsmarketing
4,237
Theorie
2,870
Theory
2,867
Deutschland
2,734
Online-Marketing
2,629
Germany
2,626
Internet marketing
2,565
Social Web
2,359
Social web
2,356
Markenpolitik
2,203
USA
1,862
United States
1,806
Werbewirkung
1,525
Advertising effects
1,510
Strategisches Management
1,447
Internationales Marketing
1,340
Werbung
1,328
International marketing
1,324
Advertising
1,267
Unternehmenserfolg
1,191
Innovation
1,184
Firm performance
1,182
Strategic management
1,116
Einzelhandel
1,021
Luxury goods
960
Luxusgüter
959
SME
944
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Undetermined
416
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132
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Article
726
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270
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2
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Article in journal
647
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Aufsatz im Buch
74
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51
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46
Graue Literatur
39
Non-commercial literature
39
Bibliografie enthalten
24
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24
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21
Working Paper
21
Conference paper
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20
Collection of articles of several authors
17
Sammelwerk
17
Aufsatzsammlung
10
Case study
10
Fallstudie
10
Konferenzschrift
10
Reprint
4
Conference proceedings
3
non-article
3
Amtsdruckschrift
2
Fallstudiensammlung
2
Government document
2
Lehrbuch
2
Textbook
2
Accompanied by computer file
1
Advisory report
1
Biografie
1
Biography
1
Collection of articles written by one author
1
Elektronischer Datenträger
1
Elektronischer Datenträger als Beilage
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Guidebook
1
Gutachten
1
Market information
1
Marktinformation
1
Ratgeber
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Language
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English
899
German
94
Polish
3
French
1
Spanish
1
Author
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Gázquez-Abad, Juan Carlos
15
Martínez-López, Francisco J.
13
Swoboda, Bernhard
12
Ailawadi, Kusum L.
9
Schramm-Klein, Hanna
9
Burt, Steven
8
Chen, Jing
6
Dekimpe, Marnik G.
6
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Morschett, Dirk
6
Perrey, Jesko
6
Calvo-Porral, Cristina
5
Geyskens, Inge
5
Gómez-Suárez, Mónica
5
Madhani, Pankaj M.
5
Pennemann, Karin
5
Spillecke, Dennis
5
Steenkamp, Jan-Benedict E. M.
5
Zentes, Joachim
5
Ahlert, Dieter
4
Anselmsson, Johan
4
Chen, Ying-Ju
4
Cliquet, Gérard
4
Das, Gopal
4
Hutchinson, Karise
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Merrilees, Bill
4
Schröder, Hendrik
4
Sethuraman, Raj
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Yan, Ruiliang
4
Abril Barrie, Carmen
3
Aithal, P. S.
3
Alexander, Nicholas
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
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Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Harvard Graduate School of Business Administration
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband Bürowirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Peter Lang Ltd.
1
Programme Evaluation Organisation
1
Retail Research Society
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of retailing and consumer services
83
Journal of retailing
38
International journal of retail & distribution management
32
Journal of business research : JBR
29
The international review of retail, distribution and consumer research
24
SpringerLink / Bücher
14
The journal of brand management : an international journal
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
12
The journal of product & brand management
11
European journal of marketing : EJM
9
International journal of retail and distribution management
9
Transportation research / E : an international journal
9
International journal of production economics
8
Asia Pacific journal of marketing and logistics
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Cogent business & management
6
European retail research
6
International journal of business and globalisation : IJBG
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Handelsforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Australasian marketing journal
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of Indian culture and business management
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Omega : the international journal of management science
4
Routledge advances in management and business studies
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
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Source
All
ECONIS (ZBW)
993
Other ZBW resources
4
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
998
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date (newest first)
date (oldest first)
1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
3
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
4
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
Saved in:
5
Multi-Channel-Marketing und Markenmanagement : ist Multi-Channel-Marketing sinnvoll für alle Marken?
Burmann, Christoph
;
Wenske, Verena
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 195-219)
.
2007
Persistent link: https://www.econbiz.de/10003434851
Saved in:
6
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
7
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
8
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
9
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
10
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
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