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Segmenting consumer reactions to social network marketing
Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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Social networking atmosphere and online retailing
Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Journal of global scholars of marketing science : … 24 (2014) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10010408226
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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Online social shopping : the impact of attitude, customer information quality, effectiveness of information content and perceived social prescence
Daliri, Esmaeil; Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of business environment : IJBE 6 (2014) 4, pp. 426-450
Persistent link: https://www.econbiz.de/10010492051
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Premium Private Label strategies : social networks and traditional perspectives
Gil-Cordero, Eloy; Rondan-Cataluña, Francisco Javier; … - In: Journal of innovation & knowledge : JIK 6 (2021) 2, pp. 78-91
The main aim of this work is to analyze Premium Private Labels (PPL) in the food sector. To do so, we have obtained data from both on-line and off-line channels, analyzing social networks, specifically Twitter, and from carrying out personal surveys of customers in the sales point to check their...
Persistent link: https://www.econbiz.de/10012518203
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The use and value of social information in selective selling of exclusive products
Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627
Persistent link: https://www.econbiz.de/10012254430
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Crowdsourcing the last mile delivery of online orders by exploiting the social networks of retail store customers
Devari, Aashwinikumar; Nikolaev, Alexander G.; He, Qing - In: Transportation research / E : an international journal 105 (2017), pp. 105-122
Persistent link: https://www.econbiz.de/10011756094
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Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon; Park, Ji Eun - In: Journal of retailing and consumer services 45 (2018), pp. 111-119
Persistent link: https://www.econbiz.de/10011929907