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~subject:"Retail trade"
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Retail trade
Consumer behaviour
81,942
Konsumentenverhalten
79,462
Relationship marketing
25,943
Beziehungsmarketing
25,268
Brand management
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Markenführung
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Theorie
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10,918
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6,431
Marketing
6,374
Internet marketing
6,351
Service quality
6,333
Dienstleistungsqualität
6,269
Online-Handel
5,901
Online retailing
5,887
Einzelhandel
5,008
Electronic Commerce
4,866
E-commerce
4,666
Werbewirkung
4,366
Advertising effects
4,312
Advertising
3,850
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3,808
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Grewal, Dhruv
29
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25
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24
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23
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23
Martínez-López, Francisco J.
20
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19
Das, Gopal
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11
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Morschett, Dirk
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10
Burt, Steven
10
Chen, Jing
10
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10
Dekimpe, Marnik G.
10
Dennis, Charles
10
Richards, Timothy J.
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Warnaby, Gary
10
Brengman, Malaika
9
Carpenter, Jason M.
9
Chebat, Jean-Charles
9
Dabija, Dan-Cristian
9
Gielens, Katrijn
9
Ieva, Marco
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Harvard Graduate School of Business Administration
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of retailing and consumer services
511
Journal of retailing
154
International journal of retail & distribution management
140
Journal of business research : JBR
136
The international review of retail, distribution and consumer research
128
International journal of retail and distribution management
71
European journal of operational research : EJOR
43
International journal of electronic marketing and retailing : IJEMR
36
European journal of marketing : EJM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Psychology & marketing
32
International Journal of Retail & Distribution Management
28
SpringerLink / Bücher
28
International journal of production economics
26
Journal of the Academy of Marketing Science
25
The journal of services marketing
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
23
Marketing intelligence & planning
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing
22
European retail research
21
Journal of strategic marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Cogent business & management
19
Production and operations management : an international journal of the Production and Operations Management Society
18
The journal of consumer marketing
18
The service industries journal
18
Transportation research / E : an international journal
18
International journal of Indian culture and business management
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
International journal of production research
16
Omega : the international journal of management science
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
History of retailing and consumption
14
Journal of fashion marketing and management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
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Source
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ECONIS (ZBW)
4,894
Other ZBW resources
50
USB Cologne (EcoSocSci)
2
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1
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
2
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in
Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
3
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
4
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
6
Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung
;
Yang, Chin-Sheng
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
Saved in:
7
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
8
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
9
Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
Saved in:
10
Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
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