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Customer Perception about Celebrity Endorsement in Television Advertising for Retail Brands

Jain, Varsha; Sudha, Mari; Daswani, Aarzoo - 2010

The retail sector is one of the fastest moving sectors in India. Its target audience is mainly youth who constitute 50 …

Persistent link: https://www.econbiz.de/10014199394

Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273

Persistent link: https://www.econbiz.de/10013256158

9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy

Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33

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A Study of Impact of Print Media Advertising on Consumer with Respect to Retail Sector in Pune City

Khairnar, Dipak; Berad, Dr Nilesh - 2019

India is a growing economy & there are huge opportunities for the growth of various industries. Though the global media … & entertainment is showing the slow growth in recent years, India is expected to outperform the global growth speed. The advertising … of India. The advertising market of India is 2nd largest in the Asia with an expected contribution of 0.45% to the GDP in …

Persistent link: https://www.econbiz.de/10014105451

Exploding the legend of TV advertising and price promotions

Harvey, Bill; Herbig, Terese; Keylock, Matthew; … - In: Journal of advertising research 52 (2012) 3, pp. 339-345

Persistent link: https://www.econbiz.de/10009663636

Social change and the conative role of retailers

Cullen, Peter - In: International Customer Behaviour and Retailing Research …, (pp. 8-13). 2006

Persistent link: https://www.econbiz.de/10003280076

Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers

Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217

Persistent link: https://www.econbiz.de/10011633633

Factors affecting Taiwanese consumers' responses toward pop-up retail

Chen, Wei-Chen; Fiore, Ann Marie - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 370-392

Persistent link: https://www.econbiz.de/10011636604

Customer definitions of moral value for retail brands : a qualitative understanding

Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462367

Receptivity to advertising messages ans desired shopping values

Kim, Hye-yŏng; Kim, Youn-kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-385

Persistent link: https://www.econbiz.de/10003788451

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