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The influences of brand benefits on brand loyalty : intermediate mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160

Persistent link: https://www.econbiz.de/10011479155

Consumer identification with store brands : differences between consumers according to their brand loyalty

Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10010533280

Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers

Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648890

Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea

Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012665885

A contingency model in establishing brand loyalty : relationship age as a moderator

Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10014225818

Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty

Ismail, Ahmed Rageh - 2023

The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty … convenience sample of virtual shopping participants. The findings highlight the significant role of brand engagement in self …-concept in driving brand loyalty within the metaverse. Implications for managers include the importance of understanding consumer …

Persistent link: https://www.econbiz.de/10014359987