Fashion markets are synonymous with rapid change and, as a result, commercial success or failure is largely determined by the organisation's flexibility and responsiveness. Responsiveness is characterised by short time-to-market, the ability to scale up (or down) quickly and the rapid...

Developing a strong, positive image has become essential to the maintenance of sustained competitive advantage. Research into store image has allowed retailers to create positioning strategies and enabled them to differentiate their stores in terms of the products, prices or services on offer....