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Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar; Jindal, Rupinder P.; Ratchford, … - In: Journal of retailing 97 (2021) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
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Online and offline retailing : what we know and directions for future research
Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 98 (2022) 1, pp. 152-177
Persistent link: https://www.econbiz.de/10013207546
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Alleviating demand uncertainty for seasonal goods : an analysis of attribute-based markdown policy for fashion retailers
Namin, Aidin; Soysal, Gonca P.; Ratchford, Brian Thomas - In: Journal of business research : JBR 145 (2022), pp. 671-681
Persistent link: https://www.econbiz.de/10013197941