, promotion types or loyalty schemes. Practical implications – The results underline that personalization offers opportunities for …

This paper presents a test of the nature of the pricing and promotion game played by supermarket retailers in a large …

purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials …-store promotion. Hence, there are interactive effects between the three promotional channels that increase shoppers' general impulse … purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant …

higher score on the collectivism index are likely to favour personal selling promotion tools than will countries with a lower …

The purpose of this paper is to examine whether strategic promotion management approach is relevant to the small … independent retailers. To address this question, we contrasted the promotion approaches of 397 small independent stores and 115 … finding is that they do in fact adapt their promotion mix to suit their strategic needs. Thus although small independent …

researchers have alluded to the importance of top management knowledge, skills and commitment, the issues of leadership style has … management leadership style in influencing the process of market orientation development. Begins with a review of existing … methodology adopted, the findings of a survey of leadership style and market orientation are presented. Concludes with a …