Narrow search
Showing 1 - 10 of 18,145
Cover Image
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
Cover Image
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B - In: Advances in National Brand and Private Label Marketing …, (pp. 115-118). 2022
Persistent link: https://www.econbiz.de/10013281289
Cover Image
Consumer evaluations of store brands : effects of product-perceived risks
Aldousari, Abdullah A.; Farzana Yasmin; Mohd Shukri Ab Yajid - In: Journal of transnational management : the official … 22 (2017) 2, pp. 71-90
Persistent link: https://www.econbiz.de/10011736148
Cover Image
Private labels and the channel relationship : a cross-category analysis
Narasimhan, Chakravarthi - In: The journal of business : B 71 (1998) 4, pp. 573-611
Persistent link: https://www.econbiz.de/10001251943
Cover Image
Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630
Cover Image
Der Einfluss des Geschäftsstättenimages auf die Produktbewertung von Handelsmarken
Hardwig, Saskia - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003566249
Cover Image
Private label management
Nies, Salome - 2009
Persistent link: https://www.econbiz.de/10003965284
Cover Image
Store brand proneness : effects of perceived risks, quality and familiarity
Yap, Sheau-fen; Leong, Sun-may; Wee, Yu-ghee - In: Australasian marketing journal 20 (2012) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10009507933
Cover Image
Effects of store brand perceived risk on buyers' behavior : four decades of research overview
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 117-124
Persistent link: https://www.econbiz.de/10011515728