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Consumer response to uncertain promotions : an empirical analysis of conditional rebates

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

The early years: attitudes, brand loyalty, and perceived risk

Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015

Persistent link: https://www.econbiz.de/10011444678

Loss aversion, habit formation and the term structures of equity and interest rates

Curatola, Giuliano - In: Journal of economic dynamics & control 53 (2015), pp. 103-122

Persistent link: https://www.econbiz.de/10011526865

Asset demands and consumption with longevity risk

Jang, Bong-Gyu; Koo, Hyeng-keun; Rhee, Yuna - In: Economic theory : official journal of the Society for … 62 (2016) 3, pp. 587-633

Persistent link: https://www.econbiz.de/10011529384

Optimistic about the future? : how uncertainty and expectations about future consumption prospects affect optimal consumer behavior

Kakeu, Johnson; Byron, Sharri - In: The B.E. journal of macroeconomics 16 (2016) 1, pp. 171-192

Persistent link: https://www.econbiz.de/10011508934

Risk and loss aversion, price uncertainty and the implications for consumer search

Soetevent, Adriaan R.; Bruzikas, Tadas - 2016

that theory predicts an inversion when consumers are either risk or loss averse. In those cases, an increase in price …

Persistent link: https://www.econbiz.de/10011520488

Uncertain demand, consumer loss aversion, and flat-rate tariffs

Herweg, Fabian; Mierendorff, Konrad - 2011

The so called flat-rate bias is a well documented phenomenon caused by consumers; desire to be insured against fluctuations in their billing amounts. This paper shows that expectation-based loss aversion provides a formal explanation for this bias. We solve for the optimal two-part tariff when...

Persistent link: https://www.econbiz.de/10009236785