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How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng
;
Chen, Tser-yieth
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
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