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The relationship between the innovation orientation and organizations' performance in Romania
Ionescu, Adrian; Ionescu, Cornel - In: Revista română de economie 40 (2015) 1, pp. 299-312
Persistent link: https://www.econbiz.de/10011545815
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Cea mai bună dintre lumile posibile : marketingul politic în România, 1990 - 2005
Teodorescu, Bogdan; Guţu, Dorina; Enache, Radu - 2005
Persistent link: https://www.econbiz.de/10003471609
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The concept of structured and restricted marketing as a form of response to the current global crisis : the impact of structured and restricted marketing on the car market
Săvoiu, Gheorghe; Cruceru, Gheorghe; Manea, Constantin - In: The Romanian economic journal : REJ 12 (2009) 3, pp. 95-124
Persistent link: https://www.econbiz.de/10008656498
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Converging sustainable entrepreneurship and the contemporary marketing practices : an insight into Romanian start-ups
Hapenciuc, Cristian Valentin; Pînzaru, Florina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 938-954
solutions to market imperfections through innovative products and services and through effective marketing models. Against this … backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types … articulated by the Contemporary Marketing Practices (CMP) research program, relying on a questionnaire-based survey conducted with …
Persistent link: https://www.econbiz.de/10011824805
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How to sell a book? : insights from Romania
Zbuchea, Alexandra; Hrib, Bogdan - In: Management dynamics in the knowledge economy 7 (2019) 3/25, pp. 423-438
Persistent link: https://www.econbiz.de/10012160103
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Sustainable incentives in marketing and strategic greening : the cases of Lithuania and Romania
Grundey, Dainora; Zaharia, Rodica Milena - In: Technological and economic development of economy 14 (2008) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10003794045
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Relationship marketing - o soluţie pentru sistemul bancar românesc?
Rusu, Cătălina - In: The Romanian economic journal : REJ 12 (2009) 4, pp. 145-166
Persistent link: https://www.econbiz.de/10008656492
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The specifics of marketing mix strategies in television
Budacia, Elisabeta Andreea - In: Romanian economic and business review 3 (2008) 1, pp. 64-73
Persistent link: https://www.econbiz.de/10009011065
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Strategic business planning in Romania : the use of analytical portfolio tools and techniques
Ionescu, Florin Tudor; Olteanu, Valerică; Barbu, … - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 151-171). 2009
Persistent link: https://www.econbiz.de/10009499907
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Marketing strategies during economic crisis : a study of small food and garment retailers in Romania
Gurău, Că̌lin; Lăcrămioara, Radomir - In: Proceedings of the 19th Annual Conference on Marketing …, (pp. 117-128). 2011
Persistent link: https://www.econbiz.de/10009501249