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Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries

Wang, Ying; Sun, Shaojing - In: International business review : the official journal of … 19 (2010) 4, pp. 333-344

Persistent link: https://www.econbiz.de/10003987757

Examining the role of beliefs and attitudes in online advertising : a comparison between the USA and Romania

Wang, Ying; Sun, Shaojing - In: International marketing review 27 (2010) 1, pp. 87-107

Persistent link: https://www.econbiz.de/10003949172

Studying consumers' ecological consciousness : a comparative analysis of Romania, Malaysia and Pakistan

Jamilah Ahmad; Ali, Imran; Grigore, Georgiana Florentina; … - In: Amfiteatru economic : an economic and business research … 14 (2012) 31, pp. 84-98

Persistent link: https://www.econbiz.de/10009789185

International transfer and perception of retail formats : a comparison study in Germany and Romania

Swoboda, Bernhard; Weimann, Bettina; Dabija, Dan Cristian - In: International marketing review 31 (2014) 2, pp. 155-180

Persistent link: https://www.econbiz.de/10010345199

A life-stage analysis of consumer loyalty profile : comparing Generation X and Millennial consumers

Gurău, Călin - In: The journal of consumer marketing 29 (2012) 2, pp. 103-113

Persistent link: https://www.econbiz.de/10009541763

Comparative analysis of baby food labelling in Hungary and in Romania : consumers' perspective

Hajdú, Noémi; Lipták, Katalin; Săplăcan, Zsuzsa - In: Amfiteatru economic : an economic and business research … 20 (2018) 47, pp. 62-83

aims to find specific patterns of baby food buying behaviour and labelling preference in Romania and Hungary, and also to …-based quantitative research was designed. The sample consists of 993 mothers (590 from Hungary and 403 from Romania) with small children …

Persistent link: https://www.econbiz.de/10011881603