Examining the role of beliefs and attitudes in online advertising : a comparison between the USA and Romania
Ying Wang; Shaojing Sun
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Ying ; Sun, Shaojing |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 27.2010, 1, p. 87-107
|
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | USA | United States | Rumänien | Romania |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949172