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British reactions to TV commercials
Caffyn, John Martin; Rogers, Nigel - In: Journal of advertising research 10 (1970) 3, pp. 21-27
Persistent link: https://www.econbiz.de/10001976016
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A comment on television network price discrimination
Peterman, John L.; Carney, Michael - In: The journal of business : B 51 (1978) 2, pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
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Differences between the levels of spot and network television advertising rates
Peterman, John L. - In: The journal of business : B 52 (1979) 4, pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
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Satiation effects of TV commercials
Grass, Robert C.; Wallace, Wallace H. - In: Journal of advertising research 9 (1969) 3, pp. 3-8
Persistent link: https://www.econbiz.de/10002533226
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Measuring effectiveness of television exposure by computer
Haley, Russell I.; Gatty, Ronald - In: Journal of advertising research 9 (1969) 3, pp. 9-12
Persistent link: https://www.econbiz.de/10002591192
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An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.; Wallace, Wallace H. - In: Consumer behavior : contemporary research in action, (pp. 78-89). 1971
Persistent link: https://www.econbiz.de/10002577863
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CATV test laboratory panels
Mayer, Charles S. - In: Journal of advertising research 10 (1970) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002440763
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Resistance to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob - 1972
Persistent link: https://www.econbiz.de/10002961778