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~subject:"Südkorea"
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Südkorea
Advertising
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Werbung
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Advertising effects
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Werbewirkung
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Consumer behaviour
10
Konsumentenverhalten
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Internet marketing
7
Online-Marketing
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South Korea
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United States
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Brand management
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Corporate Social Responsibility
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China
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Perception
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Wahrnehmung
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Advertising industry
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Brand
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Corporate disclosure
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Crisis management
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East Asia
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Mobile communications
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Mobilkommunikation
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Online retailing
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Ostasien
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McMillan, Sally J.
4
Haley, Eric John
3
Choi, Yung Kyun
2
Lee, Yoon-Joo
2
Park, Jae Hee
2
Chen, Huan
1
Hwang, Jang-sun
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Kim, Juran
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Kim, Sora
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International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Psychology & marketing
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ECONIS (ZBW)
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1
Typology of online brand communities : an examination of South Korean automobile online brand communities
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 143-162
Persistent link: https://www.econbiz.de/10011305331
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2
Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
Saved in:
3
Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun
;
Kim, Juran
;
McMillan, Sally J.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10003819160
Saved in:
4
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
5
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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6
Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo
;
Chen, Huan
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 517-541
Persistent link: https://www.econbiz.de/10014444784
Saved in:
7
Propaganda strategies of Korean war-era leaflets
Kim, Sora
;
Haley, Eric John
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 937-957
Persistent link: https://www.econbiz.de/10012492617
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