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An integration model for innovative products in Korea and China : bio-based smart clothing
Noh, Mi Jin; Li, Qin; Park, Hyunhee - In: International journal of product development : IJPD 21 (2016) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10011640635
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Causal relationship between money, price and income in Asian countries (1964 - 2011)
Gyanwaly, Ram Prasad - In: The economic journal of Nepal : a quarterly publication … 35 (2012) 1, pp. 12-31
Persistent link: https://www.econbiz.de/10010342887
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Scripting the meaning : the influence of brand name script on brand meaning and brand attitude
Roshchupkina, Olga; Kang, Gi-Du - In: Asia marketing journal 25 (2023) 2, pp. 45-60
Persistent link: https://www.econbiz.de/10014384072
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Korean fashion and beauty livestreaming commerce before and after COVID-19
Hwang, RakGun; Lee, MinKyung - In: Businesses 2 (2022) 3, pp. 339-354
. “Fashion” and “beauty,” which are classified as subcategories of live commerce in Korea, also appeared as top keywords, both … development of an extension plan for the Korean fashion and beauty industry through live commerce and can provide insight into the …
Persistent link: https://www.econbiz.de/10013459207
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Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul; Byon, Kevin K.; Jones, Charles W.; … - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 261-278
Persistent link: https://www.econbiz.de/10011503697
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Factors affecting purchase intention on smart factory manufactured footwear in South Korea
Kim, Hyun-Gyu - In: Journal of international trade & commerce 17 (2021) 3, pp. 99-111
Persistent link: https://www.econbiz.de/10013190134
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Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products : a case study of the South African...
Lee, You-Kyung; Robb, Charles A. - In: South African journal of business management 53 (2022) 1, pp. 1-12
Purpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distinctions between PCI and the purchasing intention (PI)...
Persistent link: https://www.econbiz.de/10013190715
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Purchase intention of Korean beauty products among undergraduate students
Lim, Chui Seong; Loo, Jia-Leng; Wong, Siew Chin; Hong, … - In: Journal of management research 12 (2020) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10012267287
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui; Zhang, Jinlong; Li, Dekui - In: International journal of services technology and management 22 (2016) 1/2, pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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The effect of Electronic Word of Mouth (eWOM) on purchase intention on Korean cosmetic products in the Mongolian market
Lkhaasuren, Mendbayar; Nam, Kyung-Doo - In: Journal of international trade & commerce 14 (2018) 4, pp. 161-175
Persistent link: https://www.econbiz.de/10011949434