Showing 1 - 2 of 2
The purpose of the present study is to investigate the effect of Korean image and culture content preference on Mongolian customers. In addition, it has been investigated if the favorability of Korean culture contents had a positive effect on the national image. The Korean economy image,...
Persistent link: https://www.econbiz.de/10012919521
Persistent link: https://www.econbiz.de/10011949434