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~subject:"Südkorea"
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Südkorea
Consumer behaviour
31
Konsumentenverhalten
31
Advertising
23
Werbung
23
Advertising effects
18
Werbewirkung
18
South Korea
15
USA
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United States
13
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Online-Marketing
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Social web
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Brand image
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Markenimage
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Produktqualität
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Brand management
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Comparison
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Fundraising
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Luxusgüter
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Two-Sided Market
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Vergleich
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Altruism
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Altruismus
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Charity
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Personality psychology
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Persönlichkeitspsychologie
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Product differentiation
4
Produktdifferenzierung
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Viral marketing
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Virales Marketing
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13
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Yoon, Sukki
11
Choi, Yung Kyun
6
Baek, Tae Hyun
3
Kim, Yeonshin
3
Errmann, Amy
2
Seo, Yuri
2
Taylor, Charles Raymond
2
Han, Sangpil
1
Kim, Byoung Hee
1
Kim, Kacy K.
1
Kim, Soo Jin
1
Kim, Sujin
1
Kim, Woojin
1
Kwon, Soonman
1
Lacey, Heather P.
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Lalwani, Ashok K.
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Oh, Sangdo
1
Vargas, Patrick T.
1
Yang, Dong Ryung
1
Yoon, Hye Jin
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Zdravkovic, Srdan
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Journal of advertising : official publication of the American Academy of Advertising
2
Emerging markets review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of health care finance and economics
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Social and environmental issues in advertising
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ECONIS (ZBW)
13
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1
Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
Saved in:
2
Do negative consumption experiences hurt manufacturers or retailers? : the influence of reasoning style on consumer blame attributions and purchase intention
Yoon, Sukki
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009778566
Saved in:
3
Advertising creativity in Korea : scale development and validation
Kim, Byoung Hee
;
Han, Sangpil
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003986813
Saved in:
4
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
5
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
6
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
7
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
8
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
9
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
10
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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