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The influence of self-construals on young Korean consumers' decision-making styles
Hahn, Kim Hong Youn; Kean, Rita - In: Journal of fashion marketing and management 13 (2009) 1, pp. 6-19
Persistent link: https://www.econbiz.de/10003847719
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"Trading up": a consumption value approach
Ko, Eunju; Sung, Heewon - In: Cross-cultural buyer behavior, (pp. 115-137). 2007
Persistent link: https://www.econbiz.de/10003478294
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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Exploring antecedents of attitude and intention toward Internet piracy among college students in South Korea
Khang, Hyoungkoo; Ki, Eyun-jung; Park, In-kon; Paek, Sŏn-gi - In: Asian journal of business ethics : AJBE 1 (2012) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10009626485
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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
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A study upon effects of family restaurant consumption values upon satisfaction, reliability and behavioural intentions in Korea : focused on college students at metropolitan area
Sung, Ha-Ya; Kim, Jong-Jin; Youn, Myoung-Kil - In: Journal of Asian finance, economics and business : JAFEB 1 (2014) 4, pp. 29-37
Persistent link: https://www.econbiz.de/10011688140
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Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer; Aktan, Murat; Baber, Hasnan; Nawaz, Shahid - In: Journal of marketing for higher education 34 (2024) 1, pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
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Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games
Baek, Woo-yeul; Byon, Kevin K.; Jones, Charles W.; … - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 261-278
Persistent link: https://www.econbiz.de/10011503697
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Factors affecting purchase intention on smart factory manufactured footwear in South Korea
Kim, Hyun-Gyu - In: Journal of international trade & commerce 17 (2021) 3, pp. 99-111
Persistent link: https://www.econbiz.de/10013190134
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Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products : a case study of the South African...
Lee, You-Kyung; Robb, Charles A. - In: South African journal of business management 53 (2022) 1, pp. 1-12
Purpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distinctions between PCI and the purchasing intention (PI)...
Persistent link: https://www.econbiz.de/10013190715