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~subject:"Südkorea"
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Südkorea
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
14
Relationship marketing
14
Customer value
11
Kundenwert
11
Brand management
10
Markenführung
10
Fashion
8
Marketing management
8
Marketingmanagement
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South Korea
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Brand image
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Markenimage
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Social Web
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Social web
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B-to-B-Marketing
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Business-to-business marketing
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Innovation
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Nachhaltige Entwicklung
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Nachhaltigkeit
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Sustainability
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Sustainable development
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Bekleidungsindustrie
4
Clothing industry
4
Computerspiel
4
Corporate reputation
4
Customer satisfaction
4
Digital platform
4
Digitale Plattform
4
Firmenimage
4
Internet marketing
4
Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Online-Marketing
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Video game
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customer equity
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English
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Kim, Kyung Hoon
7
Ko, Eunju
3
Choi, Yung Kyun
1
Garrett, Tony C.
1
Han, Yoosun
1
Jung, Heonsoo
1
Jung, Yong Man
1
Kang, Suk-hoo
1
Kim, Dong Ryul
1
Kim, Dong Yul
1
Kim, Jaesu
1
Kim, Jong Ho
1
Kim, Kang-Sik
1
Kim, Myung Soo
1
Kim, Sang Jin
1
Liu, Honglei
1
Park, Myung Hwan
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Schellhase, Ralf
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Takahashi, Ikuo
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Taylor, Charles Raymond
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Xu, Bing
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Journal of business research : JBR
2
Cross-cultural buyer behavior
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A model of adoption of digital multimedia broadcasting (DMB) service : comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon
;
Ko, Eunju
;
Takahashi, Ikuo
; …
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 806-820
Persistent link: https://www.econbiz.de/10003757445
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2
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond
;
Kim, Kyung Hoon
;
Ko, Eunju
; …
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Saved in:
3
Website evaluation factors and virtual community loyalty in Korea
Kim, Kyung Hoon
;
Jung, Yong Man
- In:
Cross-cultural buyer behavior
,
(pp. 231-252)
.
2007
Persistent link: https://www.econbiz.de/10003478347
Saved in:
4
Brand equity in hospital marketing
Kim, Kyung Hoon
;
Kim, Kang-Sik
;
Kim, Dong Yul
;
Kim, Jong Ho
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
Saved in:
5
The contributions of firm innovativeness to customer value in purchasing behavior
Kim, Jaesu
;
Kim, Kyung Hoon
;
Garrett, Tony C.
;
Jung, Heonsoo
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10010511291
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6
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
7
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
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