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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Promotion and product marketing models of small and medium enterprises (SMEs) through E-Commerce
Suryana, Yuyus; Bayu, Kartib; Jatnika, Dika - In: Advances in management & applied economics 3 (2013) 4, pp. 149-160
acquire concept models through E-Commerce marketing. The method used was Comparative Descriptive, Experimental research, and … fully familiar with using the internet marketing process; necessary steps for socializing the internet and E-Commerce were …
Persistent link: https://www.econbiz.de/10009762127
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Data-driven intelligence for SME e-business : a marketing and sales perspective
Reinhold, Michael; Reinhold, Stephan - In: Marketing review St. Gallen : Marketingfachzeitschrift … 31 (2014) 4, pp. 52-59
Persistent link: https://www.econbiz.de/10010390898
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Sources and spread of innovation in small e-commerce companies
Mellor, Robert B. - 2005 - 1. ed., 1. printing
Persistent link: https://www.econbiz.de/10002732814
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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Advanced methodologies and technologies in digital marketing and entrepreneurship
Khosrowpour, Mehdi (contributor) - 2018
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies …
Persistent link: https://www.econbiz.de/10012394183
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The role of digitalization in SMEs' strategy development : the case of Sweden
Fjellström, Daniella; Osarenkhoe, Aihie; Pettersson, Tobias - 2020
Persistent link: https://www.econbiz.de/10012405896
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211