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Improving marketing : operations cross-functional relationships
Piercy, Niall - In: Journal of strategic marketing 18 (2010) 4, pp. 337-356
Persistent link: https://www.econbiz.de/10008650953
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Positive management of marketing-operations relationship : the case of an internet retail SME
Piercy, Niall - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 551-570
Persistent link: https://www.econbiz.de/10003874167
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Improving the marketing-operations relationship : case evidence from an internet small-medium-enterprise
Piercy, Niall - In: The marketing review 10 (2010) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10008760555
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New product development competencies and capabilities : the case of the fashion SME
Lin, Shuyu; Piercy, Niall - In: Journal of general management 38 (2012/13) 2, pp. 61-77
Persistent link: https://www.econbiz.de/10009745823