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Market orientation and entrepreneural proclivity : antecedents of innovation
Otero-Neira, Carmen; Fernández Arias, Ma Jesús; … - In: Global business review 14 (2013) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10010230070
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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min; Liu, Zhiying - In: Journal of strategic marketing 22 (2014) 5, pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
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Entrepreneurship and market orientation as determinants of innovation : the role of business size
Gonzále-benito, Óscar; Mun̄oz-Gallego, Pablo A.; … - In: International journal of innovation management 19 (2015) 4, pp. 1-28
Persistent link: https://www.econbiz.de/10011386208
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Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation
Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16
mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …
Persistent link: https://www.econbiz.de/10012113920
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Marketing automation innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs
Olomu, Michael Oluwaseun - In: International journal of business performance management 20 (2019) 3, pp. 212-228
Persistent link: https://www.econbiz.de/10012144433
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
of marketing capabilities, innovation and networking resources in developing international businesses. …
Persistent link: https://www.econbiz.de/10013500906
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
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Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran; Giang-Do Nguyen; Thu-Hien Thi Dao; Anh-Tin Ngo - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 86-116
Persistent link: https://www.econbiz.de/10015057145