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Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra; Snell, Lan; Lee, Wai Jin; Sok, Keo Mony - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
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Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy : a contingent resource-based view
Agyapong, Ahmed; Essuman, Dominic; Yeboah, Love Afia Kesewa - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10012423363
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Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis
Manishimwe, Theoneste; Raimi, Lukman; Azubuike, Chidnma … - In: Journal of revenue and pricing management 21 (2022) 6, pp. 668-683
Persistent link: https://www.econbiz.de/10013463861
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Does uncertainty boost exports? : a study on the effect of innovation and marketing capabilities in a small and innovation-intensive sector
Vieira, Jorge; Frade, Rui; Martinho, Filipa; Martinho, … - In: Economies : open access journal 11 (2023) 1, pp. 1-20
of marketing capabilities, innovation and networking resources in developing international businesses. …
Persistent link: https://www.econbiz.de/10013500906
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The determinants of international performance for family firms : understanding the effects of resources, capabilities, and market orientation
Lobo, Carla Azevedo; Fernandes, Cristina I.; Ferreira, João - In: Entrepreneurship research journal : ERJ 13 (2023) 3, pp. 773-811
Persistent link: https://www.econbiz.de/10014365390
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The role of absorptive capability on born-global performance
Rodríguez-Serrano, M. Ángeles; Martín-Velicia, Félix A. - In: Journal of promotion management : JPM 21 (2015) 4, pp. 447-458
Persistent link: https://www.econbiz.de/10011433409
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How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-Ting - In: International business review : the official journal of … 24 (2015) 4, pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
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Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance
Choudhury, Dibyendu - 2019
The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green … marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study … indicate that tactical green marketing orientation impacts firm performance. To author's knowledge, this paper is unique in the …
Persistent link: https://www.econbiz.de/10012867522
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Human capital readiness and global market orientation in Indonesian micro-, small- and-medium-sized enterprises business performance
Tjahjadi, Bambang; Soewarno, Noorlailie; Nadyaningrum, … - In: The international journal of productivity and … 71 (2022) 1, pp. 79-99
Persistent link: https://www.econbiz.de/10012797791
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The effect of internet marketing capabilities on the export performance of SMEs
Hajaliakbari, Firouzeh; Razavi Satvati, Shadi - In: Inventi impact: SMEs (2019) 2, pp. 66-79
Persistent link: https://www.econbiz.de/10012288241