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This study is aimed to analyze and determine a conceptual model proposal that relates electronic word of mouth (eWOM) with electronic business innovation model (eBIM). The importance of this study are the practical consequences for the SMEs in digital environment that need to measure the opinion...
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) over the Internet among small businesses. IOS adoption poses uncertainty for small businesses that cannot be certain about … internet among small businesses must address perceived uncertainty convincingly both at the product and campaign levels …
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innovation proxied by internet adoption and internet usage levels (for communication and information, for promotion, for buying …
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