Rowley, J. and Spiezia, M. Spiezia Organics: an SME marketing case study (c) Westburn Publishers Ltd, 2006. This metadata relates to the electronic version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn...

Purpose: This paper aims to explore the planning strategies of female entrepreneurs who have indicated a desire to grow their businesses, the time horizons of planning strategies and the relationship between planning horizons and number of employees and annual sales as measures of business...