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The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises : the case of UK companies
Simba, Amon; Ndlovu, Tabani - In: Journal of small business and entrepreneurship : JSBE ; … 27 (2014) 1/3, pp. 143-170
Persistent link: https://www.econbiz.de/10011488921
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Entrepreneurial marketing : between entrepreneurial personality traits and business performance
Sarwoko, Endi; Nurfarida, Iva Nurdiana - In: Entrepreneurial business and economics review : EBER 9 (2021) 2, pp. 105-118
Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs …). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM …
Persistent link: https://www.econbiz.de/10012520018
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
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Entrepreneurial marketing mindset : what entrepreneurs should know?
Sadiku-Dushi, Nora; Ramadani, Veland - In: Organizational mindset of entrepreneurship : exploring …, (pp. 181-210). 2020
Persistent link: https://www.econbiz.de/10012198583
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Critical understanding of existing entrepreneurial marketing models : 2002 - 2022
Nwankwo, Cosmas Anayochukwu; Kanyangale, MacDonald Isaac - In: Foundations of Management : the journal of Warsaw … 15 (2023) 1, pp. 89-100
entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …
Persistent link: https://www.econbiz.de/10014507346
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Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete; Farhangmehr, Minoo; Pinho, José Carlos; … - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
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Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela; Evers, Natasha - In: Journal of business research : JBR 156 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
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How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen; Sukanlaya Sawang; Yang, Hsiao-Pei - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
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Entrepreneurial marketing orientation of young SME owners in Indonesia
Astuti, Rifelly Dewi; Balqiah, Tengku Ezni - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 4, pp. 376-394
Persistent link: https://www.econbiz.de/10012509564