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Analysis of the adoption of customer facing InStore technologies in retail SMEs

Lorente-Martínez, Javier; Navío-Marco, Julio; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012305323

Supplier relationship marketing practices and small retailer performance in South Africa

Makhitha, Mercy - In: The journal of accounting and management : JAM 9 (2019) 1, pp. 48-64

Persistent link: https://www.econbiz.de/10012195893

In-store technologies to improve customer experience and interaction : an exploratory investigation in Italian travel agencies

Dini, Mauro; Splendiani, Simone; Bravi, Laura; … - In: The TQM journal : the international review of … 34 (2022) 7, pp. 94-114

Persistent link: https://www.econbiz.de/10013537703

Strategic partnership between SME retailers and modern suppliers in Indonesia : a relationship marketing approach

Setyawan, Anton Agus; Mudhofar, Fairuz; Arum, Yasinta; … - In: Organizations and markets in emerging economies 13 (2022) 2/26, pp. 317-335

This study aimed to analyze the business marketing relationship between modern suppliers and SME retailers to empower and strengthen SMEs in Indonesia. The theoretical framework is the relationship marketing model developed by Morgan and Hunt (1994). This framework is based on trust and...

Persistent link: https://www.econbiz.de/10014532004