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Social media adoption : a process-based approach

Toker, Aysegul; Seraj, Mina; Kuscu, Asli; Yavuz, Ramazan; … - In: Journal of organizational computing and electronic commerce 26 (2016) 4, pp. 344-363

Persistent link: https://www.econbiz.de/10011621345

Perception or capabilities? : an empirical investigation of the factors influencing the adoption of social media and public cloud in German SMEs

Hassan, Sohaib Shahzad; Reuter, Christian; Bzhalava, Levan - In: International journal of innovation management 25 (2021) 1, pp. 2150002-1-2150002-26

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Small and medium sized enterprises' engagement with social media for corporate communication

Oni, Oluwasola - In: Strategic corporate communication in the digital age, (pp. 217-234). 2021

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Communicating local products on the web : a comparison between Italian and English-language blogs

Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395

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Use and measurement of social media for SMEs

McCann, Margaret; Barlow, Alexis - In: Journal of small business and enterprise development 22 (2015) 2, pp. 273-287

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SME's adoption of e-commerce using social media in Saudi Arabian context : a systematic literature review

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Perspectives on the potential for social media to improve communication in small business-bank relationships

Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264

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Instagram marketing : understanding the adoption factors for small and medium enterprises

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Digital marketing strategies in the Italian wine sector

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Predicting SME's default : are their websites informative?

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