Use and measurement of social media for SMEs
Margaret McCann and Alexis Barlow
| Year of publication: |
2015
|
|---|---|
| Authors: | McCann, Margaret ; Barlow, Alexis |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 22.2015, 2, p. 273-287
|
| Subject: | Social media | SMEs | ROI | Measurement | KMU | SME | Social Web | Social web | Return on Investment | Return on investment | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011333037