Adoption and use of social media in small and medium-sized enterprises
Year of publication: |
2013
|
---|---|
Authors: | Meske, Christian ; Stieglitz, Stefan |
Published in: |
Practice-driven research on enterprise transformation : 6th working conference, PRET 2013, Utrecht, The Netherlands, June 6, 2013 ; proceedings. - Berlin : Springer, ISBN 3-642-38773-X. - 2013, p. 61-75
|
Subject: | Social Web | Social web | KMU | SME | Online-Marketing | Internet marketing | Innovationsdiffusion | Innovation diffusion |
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