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Sales
Marketing
31,413
Werbung
13,855
Advertising
9,973
Absatz
4,938
Consumer behaviour
4,653
Konsumentenverhalten
4,531
Marketingmanagement
4,107
Werbewirkung
3,951
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3,910
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3,877
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3,869
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3,861
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3,477
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2,596
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2,539
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2,417
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2,388
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2,104
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1,435
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1,427
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1,418
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1,314
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1,205
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1,105
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1,059
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1,032
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990
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987
Marketingtheorie
883
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871
Economics
845
Innovation
818
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813
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777
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763
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754
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750
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728
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Franses, Philip Hans
23
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13
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13
Waldfogel, Joel
10
Levin, Andrew T.
9
Buch, Claudia M.
8
Cravino, Javier
8
Döpke, Jörg
8
Gu, Wulong
8
Steiner, Winfried J.
8
Berman, Nicolas
7
Berthou, Antoine
7
Friebel, Guido
7
Harju, Jarkko
7
Heinz, Matthias
7
Kosonen, Tuomas
7
Mentzer, John T.
7
Paap, Richard
7
Sorensen, Alan T.
7
Assimakopoulos, V.
6
Broll, Udo
6
Chen, Xiaomin
6
Eckwert, Bernhard
6
Fildes, Robert
6
Homburg, Christian
6
Hortaçsu, Ali
6
Héricourt, Jérôme
6
Joo, Joonhwi
6
Krüger, Miriam
6
Makridakis, Spyros G.
6
Pathak, Parag A.
6
Roberts, Mark J.
6
Schneider, Friedrich
6
Shelegia, Sandro
6
Spiliotis, Evangelos
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Wilson, Christopher
6
Zhou, Fujin
6
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5
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5
Berndt, Ernst R.
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International Air Transport Association / Airline Economic Task Force
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Japan / Keizai Sangyōshō / Chōsa-Tōkeibu
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Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
OECD
2
Peter Lang GmbH
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Brookfield Institute for Innovation + Entrepreneurship
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Eberhard Karls Universität Tübingen
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Economic Research Service, Department of Agriculture
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Economics Department, Fordham University
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Erasmus Research Institute of Management
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Euromonitor International Plc <London>
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Institut der Deutschen Wirtschaft Köln
1
Institut für Wirtschaftswissenschaften <Wien>
1
Nomos Verlagsgesellschaft
1
Röttgener Marketing-Tage <2, 1990, Röttgen, Bonn>
1
Sales executives club of New York
1
Schulthess Juristische Medien
1
Springer International Publishing
1
Steinbeis-Stiftung für Wirtschaftsförderung
1
Stiftung Familienunternehmen
1
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1
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Working paper / National Bureau of Economic Research, Inc.
39
NBER working paper series
31
NBER Working Paper
26
International journal of forecasting
21
Advances in business and management forecasting
18
International journal of production economics
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
12
SpringerLink / Bücher
11
Discussion paper / Centre for Economic Policy Research
10
Journal of retailing and consumer services
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
CESifo working papers
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
European Journal of Marketing
7
European journal of operational research : EJOR
7
Journal of political economy
7
The review of financial studies
7
Econometric Institute research papers
6
European journal of marketing : EJM
6
Ifo-Schnelldienst
6
Journal of Business & Industrial Marketing
6
The journal of business & industrial marketing
6
The journal of industrial economics
6
The journal of media economics
6
The journal of personal selling & sales management : JPSSM
6
Working paper
6
ZEW discussion papers
6
Applied economics
5
Journal of advertising research
5
Journal of financial and quantitative analysis : JFQA
5
Journal of marketing education : JME
5
Journal of personal selling & sales management : JPSSM
5
Journal of the Academy of Marketing Science
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Springer eBook Collection
5
The journal of real estate finance and economics
5
The review of economics and statistics
5
CESifo Working Paper Series
4
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4
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ECONIS (ZBW)
1,452
Other ZBW resources
24
RePEc
12
BASE
4
EconStor
1
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1
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
2
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
3
We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria
-
1979
Persistent link: https://www.econbiz.de/10000346230
Saved in:
4
Sales-advertising relationship : an application of panel data from the German automobile industry
Mariel, Petr
;
López, Cristina
;
Fernández, Karmele
- In:
Prague economic papers : a bimonthly journal of …
15
(
2006
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003320071
Saved in:
5
A cointegration analysis of car advertising and sales data in the presence of structural change
Esteve García, Vicente
;
Requena Silvente, Francisco
- In:
International journal of the economics of business
13
(
2006
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003327197
Saved in:
6
Sales and advertising expendiutre for interwar American department stores
Scott, Peter
;
Walker, James T.
- In:
The journal of economic history
71
(
2011
)
1
,
pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
Saved in:
7
Sales and advertising rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009375905
Saved in:
8
Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
9
Sales and advertising rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009749569
Saved in:
10
Advertising budget and sales paths under the dynamics of the student work control problem and regularity requirements
Hibshoosh, Aharon
- In:
Journal of business & economics research
10
(
2012
)
8
,
pp. 463-483
Persistent link: https://www.econbiz.de/10009620983
Saved in:
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